Work

Anghami - Zikrayat Playlist

Anghami - Zikrayat playlist
Anghami - Zikrayat playlist

Challenge

Alzheimer's Association Lebanon aimed to raise awareness of Alzheimer's disease and promote music as a means of triggering memories and reducing anxiety for patients.

Thought process

Acknowledging the challenges faced by Alzheimer's patients and their families, AAL recognised the therapeutic benefits of music. We then leveraged the help of one popular music streaming platform to provide personalised playlists tailored to patients' memories.

Execution
Execution

Partnering with Anghami, we created the Zikrayat Playlist, which generated personalised playlists based on patients' year of birth. The campaign went live on Anghami's platform to reach caregivers and families, highlighting the role of music in managing Alzheimer's symptoms. 

Results

The initiative was successful, with over 206K user impressions and a 30% conversion rate, raising awareness about the power of music in aiding Alzheimer's patients and their families.

Zikrayat playlist
AWARDS
Dubai Lynx

1x Bronze | Media: Use of Audio Platforms