Work
SmartThings Home Dubai
Challenge
We were to conceptualise an immersive experience showcasing the SmartThings ecosystem within a confined space. This required translating the vast array of functions and possibilities into tangible, relatable, and local insight-based scenarios for visitors.
Thought process
We were able to create a seamless connection between visitors and the SmartThings Ecosystem by focusing on lifestyle-centric designs. The emphasis was on crafting a space divided into zones, each demonstrating real-life scenarios using SmartThings devices. They strived to illustrate the versatility and practicality of smart home technology in diverse settings.
The agency executed the vision by customising four distinct zones – Home Entertainment, Home Office, Gaming Lounge, and Studio Setup – tailoring them to represent various lifestyle aspects. Each zone simulated scenarios using SmartThings devices, allowing visitors to interact and experience the ecosystem first-hand. They ensured that each area catered to specific demographics and activities, providing an engaging and educational journey through the possibilities of a smart home.
