Work
Samsung X WWF
Challenge
Samsung sought to elevate its sustainability initiatives in the region by fostering awareness of its environmental conservation efforts, empowering individuals, and showcasing corporate responsibility to encourage eco-conscious decision-making.
Thought process
In pursuit of this goal, together with Samsung, we embarked on a thoughtful journey to collaborate strategically with Emirates Nature-WWF. This partnership aimed to allocate a percentage of profits from Galaxy device sales to support local conservation projects in the UAE.
Execution
In partnership with Emirates Nature-WWF, we launched a sustainability campaign in the UAE. Proceeds from device sales on samsung.com and Etisalat channels supported the local initiatives of Emirates Nature-WWF.
