Work
Galaxy Watch6 Classic Astrolabe
Challenge
Samsung aimed to debut the Galaxy Watch6 Classic exclusively in the MENA region.
Thought process
Create a unique timepiece, blending traditional design elements with cutting-edge technology to monitor time, orientation, and celestial phases.
Execution
Bridging the past with the future, we designed a limited-edition watch inspired by the astrolabe – a historical tool used for celestial navigation. By infusing the design with historical accuracy and modern aesthetics, we sought to evoke a sense of pride and innovation among consumers in the MENA region. The launch emphasised the horological legacy of the region with a modern twist, made available with exclusive offers.
