Work
Dubai Watch Week
Challenge
We were to create a distinct tone and visual language for Dubai Watch Week, appealing to both seasoned horology enthusiasts and newcomers, aimed to expand the event's audience base. This involved maintaining sophistication while welcoming a broader audience. Crafting engaging messaging for diverse horology interest levels was also pivotal.
Thought process
Balancing refinement and approachability in tone guided our creatives, understanding the diverse audience range. Visual engagement through vibrant, bold illustrations using lively colours, textures, and animations was planned. Simplified, entertaining communication aimed to break barriers for newcomers, aligning with the event theme while avoiding message overload.
Implementation involved visually captivating campaigns with dynamic animations to attract newcomers and maintain the event's sophistication. Adapting a more attention-grabbing yet refined design language was crucial. Social media copywriting adopted a simplified, friendly tone for wider accessibility, blending informative and entertaining content without overwhelming the audience.
